South African citrus cracks tough U.S. market - The Packer

South African citrus cracks tough U.S. market

06/15/2012 08:33:00 AM
Fred Wilkinson

Piet Smit, director of Favourite Fresh Export and one of the founding members of the citrus forum, said he takes particular pride in his role in building up the Western Cape as a citrus supplier to the U.S.

“I have a soft spot in my heart for the American market,” he said.

While far from synonymous with citrus in the mind of most U.S. consumers, South Africa is the second-biggest citrus exporter in the world and the largest in the Southern Hemisphere.

Although they send plenty of smaller, less cosmetically attractive product to the domestic market, the Middle East, Russia and elsewhere, exporters made it clear they enjoy rising to the challenge the U.S. citrus market presents.

“If you do the U.S. right, you can go anywhere in the world,” Mouton said.

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