Survey says: confused moms should trust in Dr. Pepper?!

06/17/2013 03:43:00 PM
Tom Karst

Tom KarstWho can any of us trust?

A recent survey seems to say that since so few institutions have shown themselves worthy of our trust, then why trust anyone?

From the news release:

Independent Women’s Forum today released the results of a national online survey of women regarding “alarmism” conducted by the polling company, inc./WomanTrend among N=801 women with a +/– 3.5% margin of error. The survey found that negative headlines and alarming warnings about food, household items, and health leaves women feeling confused, suspicious, and overwhelmed, and does little to make them adjust their lifestyles.

The full survey results can be found here.

What is the Independent Women’s Forum?

The Washington, D.C.-based group describes itself as a “a non-partisan, 501(c)(3) research and educational institution dedicated to expanding the conservative coalition, both by increasing the number of women who understand and value the benefits of limited government, personal liberty, and free markets, and by countering those who seek to ever expand government in the name of protecting women.”

To put a finer point to it, the organization is anti-regulation, i.e., anti-soda tax. The only 990 tax document I found for the group was from 2004, and then it had about a million dollars in program service revenue.

From the survey summary:

Finally, “mommy (and non-mommy) guilt” seems pervasive, with two-thirds (66%) of women saying they sometimes feel badly about not doing enough to eat right and live healthily. These levels are relatively stable across most age, ethnic, and ideological lines, though single mothers (81%) are more likely to say they have guilt. This guilt is prevalent despite the fact that women report, by-and-large, that their lives are getting better. Over the next twelve months, 83% of women believe that their life will improve, or at the very least stay the same. Despite the pessimism about the direction of the country, and the constant onslaught of negative messages and warnings, women are undeterred when it comes to assessing their own personal situation.

Along the same lines, a large majority (76%) of women were adamant that their poor decisions were a matter of choice, and not access.


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