Almost certainly, Kagan thought it was “dumb” because three fruits and vegetables a day isn’t nearly enough!
President George H.W. Bush probably started it all in 1990. Saying he just didn’t like to eat it, he imposed a highly publicized broccoli ban aboard Air Force One.
The food you get on airplanes has gone downhill ever since.
In response, the folks at Apio fought back, eventually shipping 20,000 pounds of fresh broccoli to the White House. That got the president’s attention.
“There are truckloads of broccoli at this very minute descending on Washington. My family is divided. For the broccoli vote out there: Barbara loves broccoli. She has tried to make me eat it. She eats it all the time herself,” said the president.
Apio’s Nick Tompkins remembers that the White House broccoli delivery was front page news across America. Even though first lady Barbara Bush apparently ate a lot of broccoli in the White House, she could only eat so much.
So, Nick says all but just a few cases of the 10-ton shipment went to Washington, D.C.-area food banks.
At United Fresh, we’re doing our part to fight for broccoli justice.
At the United Fresh 2012 convention and show, May 1-3 in Dallas, we’re announcing solid progress in the growth of the Let’s Move Salad Bars to Schools initiative, and every one of those salad bars will be serving tasty broccoli for years to come to millions of American kids.
Now that’s a national health care strategy that makes a lot of sense.
Ray Gilmer is vice president of communications for the Washington, D.C.-based United Fresh Produce Association.
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