09/14/2012 09:23:00 AMTom Karst
Yes I think it would add value to the whole chain and the final customer. On top of that it would help developing an aligned / appropriate educational concept about sustainably produced. As done with organic, a well scientificaly defined & accepted concept will help significantly the community and avoid false messages & promises.
We need to let customers know that when they are buying produce that comes from soil that breathes, not only will it be nutrient dense, it will also absorb and retain more carbon. This is a fringe benefit can actually resolve greenhouse gasses, if we embrace this as an industry. And what a marketing program it would make. Eat a potato save the world! Not a bad tag line. How about earth freindly soil or heirloom soil. Consumers will feel that they are part of the solution and understand exactly how they are helping.