Volume, sales data tell more than surveys - The Packer

Volume, sales data tell more than surveys

02/07/2014 08:58:00 AM
Armand Lobato

When you overhear a customer say to another, “I only shop here now. The produce is so much fresher than anywhere else.”

Well, that’s the best kind of advertising, and a topic for another day.

Armand Lobato works for the Idaho Potato Commission. His 30 years of experience in the produce business span a range of foodservice and retail positions.

armandlobato@comcast.net

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