Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Opinion

Wish they all could be California clems

Dan Galbraith, Fruit for ThoughtDan Galbraith, Fruit for Thought It was 5 in the afternoon on a “Packer Thursday,” which means print deadline day, and a column due from me was still in the developing stages.

Which, of course, for a journalist like me means I hadn’t even come up with a topic yet.

A fellow editor approached me in the company break room, where I was in the midst of a TV break to try to derive inspiration.

“How’s your column coming?” he asked.

“I’m feeling like I’m about ready to rattle off a Pulitzer Prize winner in like 10 minutes’ time, but I’m at a bit of a loss for a topic,” I said. “Any thoughts?”

“Well, it’s always good to write about something you know, and, of course, even better if it’s also something you love,” he said.

“So what do you plan to do? And is this episode of ‘VH1 Classic Pop-Up Video’ helping you write it?”

Just then popped up David Lee Roth’s “California Girls” video from the 1980s. With the first glimpse of him at that video’s opening, I had my column.

I had wanted to work a bit about one of my favorite fruits, California Cuties clementines, into a column but didn’t have a clue how. But seeing Dave, I decided right then I was going to rework the “California Girls” song into my own take about how great California Cuties clementines are.

Well, Florida fruits are hip
I really dig those apples of the East
And the Southern peaches with the way they taste
They always provide me quite a feast 

The Midwest growers put out some great stuff
They really make your stomach full
And the Spanish clems, with the way they eat
They keep the fields from needing cull

I wish they all could be California...
I wish they all could be California...
I wish they all could be California clems! 

The West Coast has the sunshine
And the fruit all gets so sweet
I dig the easy peel, I’m all about seedless
They beat the heck out of eating beets 

I’ve been all around this great big world
And I downed all kinds of fruit
Yeah, but I couldn’t wait to get back in the States
Back to the Cutest fruit in the world.

Editor’s note: Sun Pacific Cos. now has the exclusive sales rights for the Cuties brand, leaving Paramount Citrus little to do but pack clementines and w. murcotts for Sun Pacific, its somewhat estranged trademark partner.

A trademark ownership dispute between Sun Pacific owner Berne Evans and Paramount owner Stewart Resnick landed the two California citrus companies in federal court and then in an arbitration proceeding in 2012.

The arbitration panel ruled in favor Sun Pacific, giving that company the exclusive sales rights to the Cuties brand for this season and next season, said Barney Evans, vice president of sales of Pasadena-based Sun Pacific.

He said the companies continue to share ownership of the Cuties trademark, with each company owning 50% of the brand.

dgalbraith@thepacker.com

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