Understandably, the produce industry gets nervous when death gets involved. In fact, it should gladly trade trendy for safety in this instance.
- Specialize the foreign.
Badaracco said if your restaurant serves Mexican food, that’s not good enough right now to be trendy. It needs to specialize on a Mexican region, like the Yucatan, for instance.
The more a produce company knows about its product and its products’ origins, it could take advantage of this trend.
There were more. Two recent trends are made up words: Bleasure and glamping.
These are mixing business trips with vacations and camping with modern amenities, respectively.
Truly, some of this trend forecasting was over my head, but I guess that just shows me how cool it was and how cool I’m not, which reminds me of the famous Groucho Marx quote, “I refuse to join any club that would have me as a member.”
To me, the most important message was that all of Badaracco’s trend forecasting showed the economy improving, or, at least, consumers acting like it is.
Increasing purchases of breakfast at restaurants, desserts, meat, brands instead of private label, convenience items, etc., point to a strengthening economy.
And one of my favorite items that she said was that it’s a myth that trends start on the East or West Coast and move to the interior. Trends can start anywhere, Badaracco said.
That makes me happy as a Midwesterner, but it’s good news to all produce companies. At least it takes away a geographic excuse for not being trendy enough.
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