But, in the spirit of entrepreneurial capitalism in general and the produce industry in particular, some Central American melon importers see opportunity this season.
One said he plans to boost his company’s program by 5% this year. And he and others are bullish on new, sweeter honeydew varieties — specific to their regions — they say taste better and ship better.
It may be down, but don’t count the Central American melon deal out just yet.
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