Q&A | Chris Zanobini, California Pear Advisory Board - The Packer

Q&A | Chris Zanobini, California Pear Advisory Board

04/22/2011 09:13:00 AM
Tom Karst

9:08 a.m. Zanobini: We still will have our export program. There is a whole different method for export promotions, different relationships between shippers and the buyer.

9:09 a.m. Karst: The fact that the board is stepping back from retail promotions that they have done in the past, what does that mean for the visibility of you and the board?

9:10 a.m. Zanobini: The goal here is not to lessen the impact of the pear advisory board or my role in it. The goal is to make sure we are sustainable and making sure we continue to be a presence out there, and let people know that the pear industry is moving forward here in California. We will still be out at the events — United Fresh, PMA (and) international events.

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