Gronbach on America: Not as bad as you think

08/22/2011 06:22:00 AM
Tom Karst

"We are the only nation with Generation Y above Generation X," he said. "They will eat a ton of apples; you have nothing to worry about in terms of demand," Gronbach said. Generation Y will also help fuel an "re-industrialization" of America, he said.

Gronbach suggested that marketers "wave goodbye to old people" and focus their gaze on Generation Y. Just as McDonald's introduced the Egg McMuffin for the breakfast crowd and Ford bowed the Mustang for Baby Boomers, Gronbach urged apple marketers to examine what they are missing about their market. "What is your egg McMuffin?" he asked.

Women outnumber men at colleges by a ratio of 60 to 40 and Gronbach said the glass ceiling is shattered. "Look for women to lead; they will run things."

What's more, Gronbach embraced Latino immigrants, pointing out that their common faith and assimilation in American culture is much more favorable than Europe's experience with immigrants.

"The United States economy will benefit dramatically from the contributions of the Latino culture as they advance socio-economically,' he said.

"They go to the supermarket three times as much as the indigenous population and they will eat your apples," he said.

Though hopeful about America ("Our best days are ahead") Gronbach's wide ranging presentation sounded a cautionary note about the lack of dads in homes with children.

His observations about the coming struggles for China were counter-intuitive but reasonable.  His thoughts on the ramifications of that country's one child policy - which has removed 400 million from China's population over the past few decades - are sobering. In comparison to his upbeat views on the “Americas,” he doesn't see great things for Europe or Japan, either.

If the Drudge Report has got you down, Ken Gronbach may pick you up.

 

 

 




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