Neal Carter: U.S. response to Arctic apples provides insights - The Packer

Neal Carter: U.S. response to Arctic apples provides insights

10/23/2012 07:13:00 AM
Neal Carter

With biotech foods being widespread for some time now, why is it that so many remain wary of them? It seems the answer is lack of information and understanding, and recent statistics support this theory. The 2012 results of the biennial survey “Consumer Perceptions of Food Technology & Sustainability” from the International Food Information Council found that just 10% of respondents know “a lot” about plant biotechnology and over a quarter (26%) know “nothing at all” (fairly consistent with numbers from previous years). It also appears that those who vehemently oppose biotech represent a small, but vocal, minority since unaided, just 2% of consumers said that biotechnology was a food safety concern and 0% said they were currently avoiding these foods.

The American Medical Association, World Health Organization, Bill & Melinda Gates Foundation and the Food and Agriculture Organization of the UN are just a few reputable organizations who speak to the safety and desirability of approved biotech crops. However, one of the biggest challenges is simply getting consumers accurate information. The coverage of Arctic apples provides an example of this and there a few myths/concerns that there are simple explanations for:

Myth #1: Arctic apples are unsafe/untested

Arctic apples have been studied in field trials in Washington and New York State for over ten years and are one of the most researched and tested foods on the planet. The data demonstrates Arctic apples are just like any other apples until they are cut, bitten, or bruised and don’t brown. They contain no new proteins and are just as safe and healthful as other apples.

Myth #2: Since Arctic apples don’t brown, consumers can’t tell if they are old/damaged

Far from hiding when fruit is old or damaged, Arctic apples actually make it easier to tell when an apple has gone “bad”. Superficial damage that does not affect the quality of the fruit, such as minor finger bruising, won’t show. Arctic fruit looks fresh unless there is significant damage and then the apple probably shouldn’t be eaten. Enzymatic browning is quite different from the rotting that comes with decay, so Arctic fruit will decompose just the same as other apples.

Myth #3: Arctic apple will cross-pollinate with other orchards

Comments (2) Leave a comment 

e-Mail (required)


characters left

Steve Savage    
Encinitas, California  |  October, 24, 2012 at 01:35 AM

Neal, I visited some Washington apple orchards last week with an old friend and associate who now manages them. I brought home some 18-20oz Fujis that are not that unusual for the 2012 crop. As we enjoyed eating them I often thought how much I would have appreciated having a non-browning version so we would have time to eat them. Everyone with whom I've had the chance to fully explain this technology has said how much they would appreciate it and that once they understood it, how non- scary it seems. I just wish we lived in a rational world where people could learn about these apples for what they are. At one level I understand how the broader apple industry is wary of a "brand issue." On another level I don't believe that it is in their best interest to cave into anti-science because it could come back to haunt them on many other issues. I for one hope that the Arctic apple gets to the market - clearly and even proudly labeled as such. This is a true consumer trait without any "big company" baggage.

Las Vegas, NV  |  January, 30, 2013 at 12:02 AM

Steve, your response has potential, but it lacks the very information that people are concerned about- environmental and health risks. Now, the Arctic Apple will surely have no new genes, which is a bit of a relief, but we should not ignore the potential consequences. Once this apple is out, there's no turning back. The seeds will be out and cannot be recalled. This is why studies for potential health risks need to be conducted in addition to environmental risk assessments. If you have read up on genetic engineering, you would know that changing genes around can give food the potential for the food to create or amplify its toxicity and allergenic level. If you ask me, we should not find out about these risks the hard way. These foods should be properly tested as safe for consumption before release to the public, as it is anticipated that many consumers will want to try out Arctic Apples. What I fail to understand is if these are risks worth taking. Do we really NEED a non-browning apple? The very notion of genetically altering foods offends many because taking the risks vs. benefits ratio into consideration- it's just not worth the risk. Think about what and how Arctic Apples will affect the world in general: Farmers with seed contamination, potential health risks, unable to recall the seeds in the event of environmental contamination, social and cultural values, the economy, and many more. It's just not so black and white.

Feedback Form
Leads to Insight