While money-savvy moms employ several strategies when feeding their families, retailers will be glad to know that scouring the weekly grocery ad circular tops most moms’ lists.
“With the overall cost of groceries going up, being able to save on sale items just makes sense,” said Jenny S., mom of two children. “I don't go to the trouble to clip coupons, so making the most of items on sale is important to reducing my bottom line.”
I usually plan my family’s weekly meals around those supermarket ads, making my shopping list based on what is on sale at my preferred store. I, along with several other moms, do go to the trouble of clipping coupons, and then check to see if I have coupons for any of those sale items. I’m not alone in my thrill of these savings bonuses. My friend, Beth O., agreed that buying items on sale with coupons was a great strategy to save cash.
“I have to say that I enjoy getting good deals,” she said, adding, “Money saved on groceries can be spent other places!”
To clip or not to clip? It remains split. Some of us take the time to cut and organize coupons: “The main way I save on groceries is via coupons!” said Karen P., mom of one. And others find it a waste of time: “I don't do coupons because I spend time collecting them and I usually forget about them or it's not always a big savings,” said Jennifer P., mom to five school-aged kids. My friend Chris agreed. “I’m not good at keeping track of coupons, and they are often for brand name products (that I don’t normally buy).”
What’s the one approach all these moms do share? Despite pinching pennies, they still want to provide healthy meals for their families.
That’s why everyone I talked to looks for good quality produce on sale, including organic fruits and veggies. “In the summer, I’m always looking for sales on all the fresh produce we (typically) purchase,” said Chris W., mom of two boys.
“I am especially interested in organic items that are on sale,” added Jenny S. “Also, I am especially tuned-in to watching for discounts on my other higher-priced staple items, like bacon, juice and cereal. Butcher items that are on special help direct some of my meal planning.”