Dodge brings back yesteryear with Paul Harvey - The Packer

Dodge brings back yesteryear with Paul Harvey

02/04/2013 12:16:00 PM
Tom Karst

National Editor Tom KarstIn my view, the best commercial on the Super Bowl last night was the Dodge spot with the Paul Harvey audio of "So God made a farmer."

Paul Harvey was a staple at noon meal time in my growing up days on the farm. My folks would make sure to have his show on during the meal, only turning the radio down when the familiar sign-off of "Paul Harvey, Good day!" was delivered.

If God loved farmers, farmers loved you, Paul Harvey. You are a piece of the past never to be retrieved. But, to my surprise, you did reappear. Not at the noon meal in a south central Nebraska farm kitchen, but unexpectedly, on the largely forgettable parade of Super Bowl commercials. Thank you, Dodge.

I found Harvey's "God made a farmer"  text:

And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer

God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a Farmer

I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs,tame cantankerous machinery, come home hungry, have to await lunch until his wife's done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it - So God made a Farmer

God said I need somebody willing to sit up all night with and newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a Farmer

God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor's place - So God made a Farmer

God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.

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Lynn Rundle    
Kansas City  |  February, 04, 2013 at 01:24 PM

I agree with your assessment Tom. Clear message, fabulous pictures and video with a little slice of Baseball , Apple Pie, and " Dodge Trucks". Go Farmers

Bob Keeney    
February, 04, 2013 at 02:41 PM

Tom, I agree , we were quite moved by the commercial. Didn't know it was about Dodge until the very end. A professional, well done, classy commercial that speaks volumes.

Tom K    
Lenexa  |  February, 04, 2013 at 10:12 PM

Only thing that would have made it better would have been if it was a old red 77 Chevy truck like the one my dad still has sitting in the farmyard.. Tom K

Laura Giudici Mills    
Central Coast, CA  |  February, 05, 2013 at 06:15 PM

watch. share. support. Watch the video, share a badge, the Ram brand makes a donation to the National FFA Organization ( Help Dodge Ram raise $1 million to support FFA and assist in local hunger and educational programs. And now you have the rest of the story...

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