Fresh produce marketers should press their advantage

When I recall the intersection of "natural" food products and my consumer existence, the first things I think of are wheat germ and granola. My mom used to purchase both items in the 1970s when I was... Read more.

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Watercress scores on blueberries?!@

Sitting in a Caribou Coffee shop in Chicago, a sign tells me that "The Caribou Coffee location's last day of business will be June 22. Thank you for 13 fantastic years. Your patronage has brought many... Read more.

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Farmers' markets: paying for the straw hat and the homemade sign

For most people, the number one reason to go to a farmers’ market isn’t an insistence on low prices. Freshness, the lure of local food, atmosphere, the straw hat, the pickup truck, the over... Read more.

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Soda and blueberries: The price is wrong

Embracing the recent blog post of “More - and less - Matters,” I turn attention today to the idea of a tax on soda. If we are to eat more water-rich fruits and vegetables, why can’t... Read more.

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