An other worldy perspective on possible United Fresh-PMA merger

01/30/2012 10:34:00 AM
Tom Karst

United Fresh said this:  United Fresh Produce Association is the industry's leading trade association committed to driving the growth and success of produce companies and their partners. United Fresh represents the interests of members companies throughout the global supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies.

In answer to Part III, question one, PMA reprises the answer from the first question and inserts it here.

Our bug-eyed visitor might have to rub his bleary eye(s) at this point. When Marty is ready to resume, he will look at the next question in the tax form that seeks to draw more detail about the organization's activities.

Question 4 of Part III of IRS 990 tax form reads: "Describe the exempt purpose achievements for each of the organization's three largest program services by expenses .....

In describing their top three programs, United Fresh said: 

Member service: United Fresh’s membership works together to promote the advancement of the overall produce industry, the growth and success of individual member companies, and the highest level of quality produce delivered to consumers worldwide. United Fresh provides scientific and technical support in food safety and quality assurance; nutrition and health programs leading to increased consumptions of fresh fruits and vegetables; and innovative business strategies, education and training to grow produce sales and profitability through business and supply chain excellence.

Annual convention and trade show: With over 5,000 attendees, United Fresh provides a meeting place for industry members, customers, suppliers, and groups to attend educational programs and exhibits, exchange ideas and to network.

Public Policy:  United Fresh provides a strong voice before government and media to shape public policy and a fair business climate.

PMA also put their superlatives on display in describing their three largest programs. PMA wrote:

Fresh Summit - 18,000+ attendees Fresh Summit's main objective is to provide an all-inclusive learning and networking environment, ie, the place to go for industry solutions " In addition, Fresh Summit will provide ample opportunities to promote year-round value of PMA through cross-promotions, products and services sales as well as PR Educational value will be threaded throughout the entire event including the exposition, educational workshops and general sessions, and tours.



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