An other worldy perspective on possible United Fresh-PMA merger - The Packer

An other worldy perspective on possible United Fresh-PMA merger

01/30/2012 10:34:00 AM
Tom Karst

 Education and value delivery should focus on current issues affecting the produce industry, merchandising techniques to increase consumption, integrating the supply chain, and unique cutting edge marketing concepts, as well as introduction of the newest products, services and ideas available Fresh Summit will deliver immediate applicable value including but not limited to customized programs, tours, merchandising areas, training, networking opportunities, demonstrations, and contest.

By delivering exceptional value, meeting member needs, and offering implementable solutions, Fresh Summit will continue to grow in attendance, number of booths, as well as provide an avenue to increase membership recruitment and retention.

Member Relations - 2100 company members PMA, as a vertically integrated international trade association has a very diverse membership base With members representing 45 different countries around the world and all segments of the supply chain.

Food Service Conference -1500+ attendees The Foodservice Conference & Expo (FSC) is a three-day learning and networking opportunity focused on bringing foodservice professionals together to learn about produce industry issues and topics, see the latest products and services, and strengthen relationships FSC was introduced by PMA in 1982 and has been held in Monterey, California most of its life.


TK: Marty has some work to do in evaluating how these two organizations might find a future together. With the exception of the public policy component, it appears these two groups have a lot in common, with both trading claims of the industry’s “leading” association and the “place to go” for industry solutions. His next quest: take me to your leaders….

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