Rich Speidell, vice president of Mike Yurosek & Son Inc., Lamont, Calif., said that while Bush's dislike for carrots likely will be taken jokingly by the industry, he may have opened the marketing window more for carrots.
Bush said he recognizes the healthful qualities of carrots and broccoli, but that those qualities only prove his claim that they ``taste just like medicine.''
Speidell said promoting creative recipes and the good taste of carrots would be his way to encourage Bush and the American public to eat carrots.
Lisa Cork, marketing manager for Apio Produce Sales, Guadalupe, Calif., said Bush's comments should have little effect on the industry.
``It is the same old crime, new crime victim,'' she said. ``Being against vegetables is fine. (His comments) worked out fine for broccoli, but now it has crossed over the line of being humorous.''
Cork said it's difficult to understand why Bush continues to attack fresh vegetables, particularly in light of the 5 a Day campaign and other efforts by the industry and U.S. health officials to improve Americans' diets.
If President Bush had a reckless attitude about modeling bad dietary guidance from the Bully Pulpit, President Obama and First Lady Michelle Obama have been superstars in saying all the right things.
In a news release July 9, United Fresh Produce Association issued this statement about “broccoli as favorite food” reports:
WASHINGTON, DC – “We’re very pleased to hear that President Barack Obama has named broccoli his favorite food at today’s White House Kids’ State Dinner. We appreciate the emphasis on good nutrition and healthful eating that the president and First Lady Michelle Obama have made, and their efforts surely have made an impact on the children who were at the special event today, as well as countless others across the country. It is important for all of us to remember that all fruits and vegetables are an important part of any healthy diet,” said Ray Gilmer, United Fresh vice president of issues management & communication.
President Obama was asked about his favorite food at the second annual Kids' State Dinner, which was actually a luncheon in the East Room of the White House. As part of the First Lady’s Let's Move initiative, children were invited to submit their original recipes and one from each state was selected to attend.