Biotech fruits and vegetables: just another way to charge more?

05/06/2013 10:53:00 AM
Tom Karst

In the end, it would healthy for marketers if consumers thought of biotech fruits and vegetables as “just an excuse to charge more money,” as a mid-April Harris poll indicated that nearly 60% of consumers believe about the organic label.

From the Harris release:

Turns out that more than half (59%) agree that labeling food or other products as organic is just an excuse to charge more.

"What surprised us most was that while Americans are showing more concern for the environment, they aren't necessarily willing to pay more to do anything about it," said Mike de Vere, President of the Harris Poll. "While Americans feel better about the economy, many are wary of the 'greenwashing' concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon."

I don’t think there will be any one event that will be the turning point in the market acceptance of biotech fruits and vegetables. But with one new biotech variety finding approval after another, retailers and consumers may not get so excited about the next. Biotech will neither save nor destroy agriculture as we know it.  In the end, it is the “no big deal” response that will finally signal a new norm.

 What do you think? Vote on Fresh Produce Industry Discussion Group poll here:

True or False: GMO fruits and vegetables will be commonplace in ten years in the U.S. fresh produce market.


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Jim    
US  |  May, 06, 2013 at 08:42 PM

... and? What is the point of the article? A bit confuse, or maybe I'm not bright enough to pick up the take-home message...

Tom K    
Lenexa  |  May, 07, 2013 at 09:00 AM

My point is that the biotech fruits and veggies will become commonplace within a few years, given the current pace of regulatory approval. I don't think consumers will be "turned off" to the technology in a big way. They won't become rabid opponents or huge backers of the technology but will buy a particular item if it appeals to them

Fresh Produce    
SMITHS BEACH Victoria Australia  |  August, 09, 2013 at 10:09 PM

The fact that Biotech fruits and vegetables shall be totally accepted in the marketplace within a few years is really a big deal I think. Just faced two things, Will the public accept that innovation or rather ignore it due to to disadvantages it may have?

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