Twitter musings and Elliot Grant’s impressions of IFT study - The Packer

Twitter musings and Elliot Grant’s impressions of IFT study

03/06/2013 11:03:00 AM
Tom Karst

National Editor Tom KarstIf necessity is the mother of invention, then Twitter will eventually give way to publishing by brain waves. This would make putting together a blog quicker, if no more useful for readers. That is, unless my very thoughts could be transmitted to your brain… hmm.

In the meantime, follow me on Twitter @tckarst.

Check out a new poll at the Fresh Produce Industry Discussion Group:

What is generally the biggest weakness in Walmart's fresh produce departments?

Out of stock is one answer listed, but not the leading vote getter so far.

I had a good visit the other day with Elliot Grant, founder and chief marketing officer for YottaMark, Redwood City, Calif., on the subject of the Institute of Food Technologists Pilot study on food traceability.

After our phone conversation(which I used in Packer coverage), he was kind to summarize his thoughts in written form in an e-mail to me. With his permission, I’ve reprinted his thoughts below:

From Elliot Grant:


First of all, the IFT did a masterful job of corralling and executing such a complex project and delivered a clear, erudite and thoughtful report. HarvestMark was pleased to be selected as one of the few collaboration platform providers in the IFT study, and several of our customers participated as suppliers in the tomato program.

The pilots focused on the current state of traceability in the food supply chain – its speed and accuracy. While they found some companies had advanced traceability solutions, the pilots also observed sophisticated growing operations with shipments tracked by pen and paper. The IFT clearly demonstrated why external traceability is important even when companies claim to have internal traceability. The data collected in the pilots was inconsistent, incomplete, sometimes unreadable, incorrectly entered, incorrectly translated, and so on – slowing down tracebacks and undermining confidence in the results.

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