California drought getting consumers’ attention

01/27/2014 12:55:00 PM
Tom Karst

Probably the bottom line of what the public wants to know is this: what will the drought do to produce supply and prices?

The deficit in moisture may cost untold millions to growers, workers, marketers and retailers. Just how bad will it be?

Is the drought bound to be the biggest challenge in 2014? Check out the LinkedIn poll on that question here.


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