Can the melon market come all the way back?

04/11/2012 09:06:00 AM
Tom Karst

Completion of a draft of cantaloupe food safety guidance will be available for review by leading industry regulatory and academic scientists on Aug. 1, 2012.

 

TK: Like the effect on hamburger consumption of all the publicity over "pink slime," cantaloupe marketers were hammered last year by the listeria outbreak. The produce industry is making all the right moves to address food safety concerns, but I wonder if a stronger public relations effort promoting melons may be needed to bring demand all the way back.


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