Chiquita Fyffes download: brands to continue with higher prices? - The Packer

Chiquita Fyffes download: brands to continue with higher prices?

03/10/2014 12:05:00 PM
Tom Karst

Shockingly, the UK supermarket sector has almost halved the shelf price of loose bananas in the last 10 years even though the cost of producing bananas has doubled. We now pay on average 11p for a loose banana compared to 20p for a loose UK grown apple.’

Bananas are now bought and sold so cheaply in the UK that many of the farmers and workers who grow them are being trapped in poverty. Many banana farmers and workers still can’t afford to put enough food on the table for their families, or provide the basics such as education or healthcare.

While Fairtrade provides a vital safety net for some banana farmers and workers, too many still suffer. This cannot continue. If all supermarkets are unable to make pricing work for both consumers and farmers, we believe it is time for the government to step in to end these unfair practices.


TK: On the other hand, if the world’s soon to be biggest banana marketer must raise banana prices to satisfy its critics, the sacrifice might be easier to make with its combined clout.

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