Coming soon: the uglification of the fresh produce department?

06/16/2011 07:08:00 AM
Tom Karst

I tend to think that the invisible hand of the market is determining what fresh produce can be sold.  There is no assurance that delivering more ugly fruits and vegetables to the retail fresh produce department would result in any less waste. In fact, the waste could be even greater, compounded by the cost of transport incurred.

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Delano,ca  |  June, 16, 2011 at 10:35 PM

Go to Superstition Ranch Market. The entire business model is selling out of grade produce.

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