Dispelling rural myths of food safety regulations

01/17/2013 04:33:00 PM
Tom Karst

As much flexibility is in the proposed regulations, Gorny encouraged the industry consider new approaches if they disagree with the FDA. It doesn’t help, he pointed out, for farmers to merely complain about being included.

Now is the time for industry to suggest science-based alternatives if they don’t like what they see, as long as the alternatives also can contribute to safer produce.

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 A quick word about a hot discussion topic at the Fresh Produce Industry Discussion Group. The topic of “booth babes” was raised at the Produce Marketing Association’s convention and I started a poll and discussion thread about the idea of “banning” booth babes at industry trade shows.

The topic has lately reemerged in the wake a controversial exhibitor at the Consumer Electronics Show in Las Vegas. Unrelated to produce, yes, but the topless female models clothed only with body paint reignited the discussion. With 80 votes and 84 comments, the back and forth over this edgy topic has struck a chord. All who have contributed to the discussion have made their valid points, from “sex sells, get over it” to criticisms of company (and trade show?) cultures that encourage the objectification of women. The latest comment in the discussion makes the point that the root of the problem may be that most buyers are male. If the industry makes moves to hire more women, she said, then marketing initiatives would not cater to men.

That sounds like a “last word” to this debate. But, considering 84 comments so far (and counting), probably not.


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