Oasis is to sandy desert as Dollar General is to food desert. At least, that is the way some coverage of the company is viewing the retailer's ambition to add a broader mix of food to its stores and expand its "Market" store concept.
Check out coverage from The Tennessean
From the story: As Dollar General posted yet another strong quarterly profit on Monday, the discount retailer said it soon will turn its attention to targeting food deserts — areas not served by supermarkets or nearby grocers — in a bid to fill voids in many communities.
Here is the link to the Dollar General report for the quarter ending Oct. 28. From the report:
We are the largest discount retailer in the United States by number of stores, with 9,813 stores in 38 states as of October 28, 2011, primarily in the southern, southwestern, midwestern and eastern United States. 482 new stores were opened and 544 of our existing stores were remodeled or relocated in the 39-week period ended October 28, 2011.