Follow me and I will follow you.
That's how it usually works with Twitter, and the implicit fairness of the "if, then" arrangement is hard to dispute.
I want to take it up a notch, however. I don't want to follow just any Twitter industry user. I would like to follow users who Tweet at least once a week. I don't want to follow folks who set up their Twitter account and then promptly forgot about it.
I don't want "fake" Twitter followers.
A recent study about politicians who Tweet found an average of 36% of accounts following representatives on Twitter and 38% of those following senators are a combination of fake and inactive accounts.
Shocking, yes? Well, no, not really.
The online application "statuspeople", used by that analysis, shows the number of fake or inactive Twitter accounts that follow any particular Twitter account.
Thankfully, my score for @tckarst showed that 93% of my 1,690 followers were "good," with 1% "fake" and 6% "inactive. I can rejoice that my followers are far less fake than Nancy Pelosi.
In the Fresh Produce Industry Discussion Group, I'm calling out to all produce leaders who tweet at least once a week to come forward and be counted. Let's follow and be followed - for real.
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