Golden years may not be so golden for fresh produce demand

12/12/2013 02:55:00 PM
Tom Karst

 

Fast forward to 2013. It appears produce marketers still have work to do to reach older Americans, mainly related to their work in reaching younger Americans. Getting even more convenience-oriented with new products, getting greater volume of fresh produce in restaurants is absolutely essential. And perhaps instead of Sesame Street characters in the produce department, we need Nike and BMW logos.

How do you think the industry should market produce to the over 65 crowd?


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