Key findings of Freshfel Consumption Monitor
- Production in 2012: Fruit production in the EU28 decreased by 12% compared with 2011 and reached a total level of 32.5 million T. Fruit production was also 10% below the average of the previous five years (2007-2011). Vegetable production in the EU28 decreased by 6% compared with 2011 and reached a total level of 50.3 million T. This was 3% below the average of the previous five years (2007-2011).
- Trade in 2012: Fruit and vegetable imports from third countries into the EU28 continued to decline in 2012. In 2012, the import of fruit decreased by 3% compared with 2011 and reached a total of 10.7 million T. Compared with the period of the previous five years (2007-2011), fruit imports decreased by 9%. Vegetable imports into the EU28 decreased by 10% in 2012 compared with 2011, and reached a total of 1.6 million T. This was 13% less than the average of the previous five years. Fruit and vegetable exports to third countries continued to increase in 2012. Compared with 2011, fruit exports increased by 17% and reached a total of 4.0 million T. Vegetable exports increased by 8% and reached a total of 1.8 million T. Compared with the previous five years (2007-2011), fruit exports in 2012 increased by 39% and vegetable exports increased by 20%.
- Consumption in 2012: Net per capita fruit consumption stands at 167.62 g/capita/day. This is 11.8% less than in 2011 and 14.2% less than the average of the years 2007-2012. Per capita vegetable consumption stands at 219.33 g/capita/day. This is 5.3% less than in 2011 and 4.0% less than the average of the previous five years.
TK; The increase in the state-funded promotion budget for fruits and vegetables in Europe is good news. And though the recent consumption trend is not encouraging, falling just 14 grams per day short of target consumption levels doesn’t seem that tragic. Check out this European Food Information Council report on the geographic, north/south differences in fruit and vegetable consumption within Europe.
The report says household food data suggest fruit and vegetable consumption/availability of fruit and vegetables more than meets recommended levels in some Southern European countries. Northern European countries? Not so much.