Imagine: what if women ran the produce industry - The Packer

Imagine: what if women ran the produce industry

06/02/2013 10:36:00 PM
Tom Karst

National Editor Tom KarstOne of the esteemed members of the Fresh Produce Industry Discussion Group suggested a question for the group and I recently posted it. Starting with the “booth babe” discussion, topics of gender roles in the produce industry (i.e., men vs. women as a target for produce marketers)  seemed to have struck a nerve, and the new questions follows in that realm.

What would be different if women were in the majority of influential, decision-making management positions at major growers and grocers?

How would it affect management/performance, if at all?


 So far, just a few responses. One man wrote this:

If there was any market advantage in it, I think it would be obvious by now. In any case, women don't move as far in business as men because they invest the years men spend making a track record and gaining experience doing something much more valuable: raising children. This is a question kind of like: If a frog had wings . . . .


 Is that remark spot-on, or is there more to the issue? Chime in, men and women.


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Deidre Smyrnos    
NH  |  July, 26, 2013 at 09:55 AM

Chiming in LATE. Wish that I had seen/read this sooner. No this comment is most certainly NOT "spot on"!!!! We should all read Sheryl Sandberg's book "LEAN IN" - it is quite relevant to the Produce Industry. Our industry will only improve as we get rid of the inequities and fill more management positions with women. And there is such a thing as a "Flying Frog"

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