One of the esteemed members of the Fresh Produce Industry Discussion Group suggested a question for the group and I recently posted it. Starting with the “booth babe” discussion, topics of gender roles in the produce industry (i.e., men vs. women as a target for produce marketers) seemed to have struck a nerve, and the new questions follows in that realm.
So far, just a few responses. One man wrote this:
If there was any market advantage in it, I think it would be obvious by now. In any case, women don't move as far in business as men because they invest the years men spend making a track record and gaining experience doing something much more valuable: raising children. This is a question kind of like: If a frog had wings . . . .
Is that remark spot-on, or is there more to the issue? Chime in, men and women.
Be sure to sign up for The Packer Market this week. You will see more integration of The Packer social site into the news site, so I think you will want to jump right in and take part in the elevated visibility that the site will enjoy.