Local initiative adds shine to aluminum foil halo

06/25/2013 05:05:00 PM
Tom Karst

The release even mentions a 2012 Mintel survey that found more than half (52%) of U.S. consumers say it’s more important to buy local produce than organic options.

In my view, the people who care about local food aren’t necessarily the same people who go to Chipotle to be satisfyingly full with a $5.95 burrito. While it is hard to argue with the intent to buy more local food, Chipotle investors may hope that the admirable impulse translates to greater sales and more efficiency - not unnecessary complications and higher costs.


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