In the last few years Gold kiwifruit has been used to sell Green by allowing purchasers access to gold if they take a quantity of green as well. This will be very much more difficult to achieve with so much less Gold being available. It is hoped the new Green/Gold hybrid variety which is sweeter tasting will meet approval in Asia especially and substitute for Gold in the short term and lower paying Green in the longer term.
TK: New challenges, with less premium gold to leverage green sales, and less fruit overall. For a global perspective on trade flow for kiwi and other commodities, find the FAO Trade Flow Map. Based on 2009 stats, the U.S. received only about 5% of the volume of NZ kiwi exports and 2.7% of the value. Japan, with the strength of gold kiwi, took 12% of volume and 18% of value of NZ kiwi exports.
Off topic, but how does Zespri continue to operate with supply management and a single export marketing desk in their DNA? It's remarkable that the single desk model still exists.