Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Fresh Talk Blog

Obesity hogging the headlines again: what to do?

National Editor Tom Karst Obesity is again hogging the headlines of the consumer press today, with coverage of presentations at the "Weight of the Nation" conference in D.C. getting big play on the Drudge Report: "New warning: 42% obese?" and "Panel: more government regulation is the answer"

A look at the Golden Corral buffet line would confirm the gist: By 2030, the CDC says 42% of American adults will be obese, compared to 34% today; 11% will be severely obese, compared to 6% today.

Find an IOM report on the response to obesity here,  study of childhood obesity at the American Journal of Clinical Nutrition here, and research on "Reaching the Healthy People Goals for Reducing Childhood Obesity" in the American Journal of Preventive Medicine here.

In that vein, yesterday I received a review copy of the book "The Weight of the Nation: to win we have to lose." I look forward to plowing through it in the next couple of weeks. Here are some bullet points from a press release accompanying the book:

  • The average adult only needs to engage in 30 minutes of moderate activity five times a week in order to maintain a healthy weight
  • In the last 50 years, portions have gotten 30% bigger. In 1950 our dinner plates were 10 inches in diameter, now they average 12 inches.
  • Stress, lack of sleep, lack of exercise and caffeine deplete our serotonin "happy neurotransmitters." Humans compensate by eating sugary foods because the insulin we release when we eat sweets also travels to the brain and stimulates the release of serotonin.

TK: Again, the fresh produce industry is on the right side of this issue, as witnessed by the pledge by HBO - producer of the four part series "The Weight of the Nation"  - to donate 100 salad bars to U.S. schools. Whether it is by revamping farm policy, slapping on a junk food tax or restricting food stamp benefits to healthy foods, Americans are open to the message of "personal responsibility" AND government intervention to finally unlock a solution to the obesity epidemic.

In other items of note this morning,

British supermarkets are on notice that they will be "named and shamed" by a watchdog group if they bully small suppliers. Check out the consumer press coverage here and the British retail  response here.

The House Agriculture Committee's 11 a.m. Eastern  hearing today on the "Formulation of hte 2012 Farm Bill: Specialty crop and nutrition programs" features a fairly big roster of speakers. Check the link for the text of the remarks submitted,  but the list of witnesses includes Michael Jarrard, President and COO, Mann Packing Company, Salinas, California;  Lisa Schacht, Owner/Operator, Schacht Family Farm and Market, Canal Winchester, Ohio; on behalf of Ohio Produce Growers and Marketers Association; Dan Richey, President and CEO, Riverfront Packing Company, Vero Beach, Florida; on behalf of the Florida Fruit & Vegetable Association.

 

 

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