Online shopping; ready for checkout? - The Packer

Online shopping; ready for checkout?

12/26/2013 10:28:00 AM
Tom Karst


Those are just a few of the comments on the topic. Please join the conversation at The Packer Market and share your thoughts on the issue.

 If the online threat is indeed real, the implications for all parts of the supply chain are immense. How would sales of produce be changed if a greater and greater percentage of consumers ordered fresh fruits and vegetables online for home delivery? Would “impulse” sales increase or decrease? What are countermeasures traditional brick retailers can implement to keep their customers loyal? How can grower-shippers and/or wholesalers transform their company so they might partner with an online retailer? For online shoppers, is branding more or less important?

 There is much to weigh. Consumer habits are not quickly changed, and the expansion of home delivery will be modest relative to the entire consumer market. As a new convert to online shopping, however, I have to say that the appeal of one-click convenience cannot be overstated.

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