In part this has led to some people choosing to use pre-prepared items such as ready washed salad leaves or chopped vegetables, canned or frozen versions. While these offer more convenience, this comes at a price. Demonstrations within grocery stores can show how easily fresh produce can be prepared, dispelling myths in relation to this, as well as providing guidance as to how each item should be correctly stored to maintain freshness and therefore reduce shopping trips. Brief information guides about fruit and vegetables at the point of purchase could alternatively provide this.
With so many factors influencing consumer decisions in relation to fruit and vegetables, the task of increasing consumption is a challenge. However, for each, there is a possible solution.
Note on the author: After graduating in health sciences, Pearce has worked as a freelance writer for almost a decade, writing articles that aim to educate and inform readers about the benefit of a healthier lifestyle to physical and mental well-being.