Peaches as the McRib and Nov. 30 links to like - The Packer

Peaches as the McRib and Nov. 30 links to like

12/01/2011 01:51:00 AM
Tom Karst

How can a supermarket try to "educate" the consumer that the reason they are out of peaches, apples or nectarines or some other sought-after fruit is because - don't you know?  -  we only want the best quality produce at the best prices in season! Pay no attention to the store across the street!

It simply won't fly. Plus, what produce department manager will want to forego the big bucks of early season fruit?

The McRib doesn't translate to the produce department, unfortunately. 

Rather than have a subjective measure - the best produce at the best prices, in season - I wonder if a retailer ever considered only selling U.S. grown produce. Would the patriotic impulse that beats in most all of us consider giving allegiance to a store that ONLY sells U.S. grown fresh produce? Given a big enough advertising budget, such a gambit may hold market appeal. Er, except when Gen X mom is looking for bananas. Fail!

Speaking of country of origin labeling, it will be interesting to see if our national produce organizations will take any particular position on what should be done about country of origin labeling. Given the World Trade Organization's dispute panel ruling, COOL is under fire. Find Packer coverage of the issue, along with 11 (!) reader comments here.


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