Processors elbowing in on the Fresh Fruit and Vegetable Program

02/07/2014 10:41:00 AM
Tom Karst

“Ultimately this program benefits kids and it has got to be about the kids,” he said. “It can’t be about industry, it is there to benefit the kids.”

The expectation of processors - frozen, canned, dried and perhaps beef jerky, nuts and soybeans, too - is that the door to the Fresh Fruit and Vegetable Program is cracked open, and they will try to gradually increase their share of the $150 million per year spend. If they have 3% of the dollars in 2015, they will want 12% by 2020. We don’t fault the processing industry from wanting a piece of the pie. Just don’t say it is for “the kids.”


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