In my view, the best commercial on the Super Bowl last night was the Dodge spot with the Paul Harvey audio of "So God made a farmer."
Paul Harvey was a staple at noon meal time in my growing up days on the farm. My folks would make sure to have his show on during the meal, only turning the radio down when the familiar sign-off of "Paul Harvey, Good day!" was delivered.
If God loved farmers, farmers loved you, Paul Harvey. You are a piece of the past never to be retrieved. But, to my surprise, you did reappear. Not at the noon meal in a south central Nebraska farm kitchen, but unexpectedly, on the largely forgettable parade of Super Bowl commercials. Thank you, Dodge.
I found Harvey's "God made a farmer" text:
And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer
God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a Farmer
I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs,tame cantankerous machinery, come home hungry, have to await lunch until his wife's done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it - So God made a Farmer
God said I need somebody willing to sit up all night with and newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a Farmer
God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor's place - So God made a Farmer
God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and pigs and tend to pink combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark.
It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed, and rake and disk and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and a hard week’s work with a five-mile drive to church.
Somebody who would bale a family together with the soft, strong bonds of sharing; who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does – So God made a Farmer.