Reader mail and does more matter for weight loss? - The Packer

Reader mail and does more matter for weight loss?

06/27/2014 02:34:00 PM
Tom Karst

Tom KarstThe impact of the California drought continues to draw widespread media attention, with no break in the drought and long-term implications as grave as ever. Perhaps the best hope is that El Nino weather pattern helps deliver serious rain over the winter.

But the latest USDA ERS food price forecast saw no discernible effect from the drought so far, though higher citrus prices tied to the citrus greening disease in Florida and winter frosts in California prodded fresh fruit inflation higher.

Rick Eastes, California-based marketing consultant of Rixx International Marketing Co. Inc., said in a recent e-mail that, despite the drought, the grape crop in California won’t be shortchanged in California this year.

Eastes said:

Thank goodness for an extra-early season. There were perhaps an additional 2 weeks to ship and sell the extra million Coachella, and 2.2 million Mexican grapes which would have made a normal harvest season ‘very crowded’.

If the San Joaquin table grape crop is as large, percentage wise, and weather permits them to harvest up to November 1st, they will blow right past last year’s 118 million 19 lb. box equivalent crop.

TK: With the early start to the San Joaquin Valley harvest, we’ll be keeping our ears open for more reports about the quality effects of drought and weather on the 2014 grape season. Volume won’t apparently be hurt.



 I received a thoughtful note from John Sauve, managing partner of the Food & Wellness Group when I was out last week.

 Here is an excerpt from John:

Enjoyed your piece on produce playing it’s natural advantage card... health. Especially liked the very last sentence: With one voice, the industry should be promoting the extensive and continuing evidence of the health benefits of fresh fruits and vegetables, regardless of the source.

 As you know, David and I (Food and Wellness Group) have long professed a similar generic marketing point of view…position and leverage on a the differentiating and compelling health dimension…and you have published a few articles from us on that topic over the years, including this one

Prev 1 2 3 Next All

Comments (1) Leave a comment 

e-Mail (required)


characters left

June, 27, 2014 at 09:46 PM

I think that the fact that food prices have not been affected has benefits. There are so many things to learn and I doubt that an individual could actually learn it all. Nonetheless, when it comes to weight loss the fact it can be linked to obesity or diabetes, make this subject a very important one. Knowing how to lose weight without going through extremely restrictive diets or unbelievable hard workouts may be beneficial. I shared some of my thoughts related to this topic on this page: You may also find there a link to a video that taught me about a phenomenon related to weight loss and genders that I was unaware of. What is the point of following an enslaving diet where you have to completely stop enjoying delicious, healthy and lawful food?

Feedback Form
Leads to Insight