Stories about the updated school meal nutrition guidelines are everywhere this morning. Start, of course, with The Packer's coverage. Part of the cost savings that the USDA utilized with the new regulation is an "offer versus serve" distinction. Students will be offered the full portion but they can choose a smaller portion if they like. So the work of schools and their suppliers is to make fresh produce selections as tasty as possible.
There is no way to know what form - fresh, canned or frozen - the increased fruit and vegetable purchases by schools will take. That market share number will certainly be an important gauge of industry engagement of the school foodservice sector in the next few years. It was not encouraging to see that a recent planned purchase of fresh cut apple slices was cancelled by the USDA because of a "technical" issue. Here's hoping the USDA gears up fresh produce purchases - particularly value-added fruits and veggies - for school feeding programs.
Several foodservice directors are interviewed in this piece by the Boston Herald.