As the USDA rightly reminds us, fresh produce is a healthy snack option. We know this and consumers know this, but somehow the trigger isn't being pulled. It seems there is a need for bigger marketing bucks, a preposterous commitment to cultivate more healthy-minded snacking behavior by consumers.
It is great that the public health community has the back of the industry. But I feel produce marketers need to do more to validate the choice of fresh to consumers. This USDA ERS research paper tell us something all of us know is true - now the industry must go tell it on the mountain.
It will take more convincing - ideally funded with assessment dollars from a generic fresh produce promotion order - for snackers to put away the wavy Lays and open up the bag of baby carrots.