Star power dim for produce promotions - The Packer

Star power dim for produce promotions

05/12/2014 10:14:00 AM
Tom Karst

In this context, it is worth noting that after a 20-year run, the star-studded ad “Got Milk” campaign has been retired by the Milk Processor Education Program, the national marketing arm for the dairy industry. A new campaign, sans celebrities, "‘Milk Life’  replaced it.

 Check out vintage "Got Milk?" ads here.

 With the dairy folks no longer putting milk moustaches on super models and athletes, how great would it be if the fresh produce industry could fill the void and recruit George Clooney or Jennifer Lawrence to promote all fruits and vegetables? It won’t happen, but what if it could?

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