National Editor Tom KarstI posed another question recently to the 4,684-member strong Fresh Produce Industry Discussion Group, and it went like this:
A. Implementing PTI
B. Creating sustainability measures
C. Driving costs out the system
D. Working together to engage consumer
E. Other (explain)
TK: The leading vote-getter so far? "Working together to engage consumer." Limited voting, yes, but I thought surely that PTI would generate more passion....
This question is related to a previous question which has generated 55 votes and more than 30 comments:
The latest comment has a ring of truth of it for many of us, including myself:
The biggest challenge to more produce consumption is that, since young, our bodies have become too addicted to sugar and fat. I work in the produce industry but could never become a vegetarian.
Also, check out this provocative discussion of farmers' marketers and how they make actually be hurting the produce industry.
TK: More thoughtful discussion by Jim Prevor and others about the United-PMA failed merger talks. But at this point, discussion of the potential merger is an intellectual, mind-bending exercise. I don't see how the emotion to get it done can be ginned up any time soon. By the way, I'm building a spreadsheet of 990 tax forms of various produce associations. A work in progress....