Transformational: from candy to citrus in the checkout lane

04/24/2013 09:27:00 AM
Tom Karst

National Editor Tom KarstWhat one thing could transform America’s eating habits quicker than anything else? For starters, what if retailers put healthy items – i.e., fruits and vegetables – in at least some of their checkout lanes?

This topic was raised by Maria during the discussion of how Wal-Mart could raise the profile of fruits and vegetables for their shoppers. One of the Fresh Produce Group members linked to this YouTube video describing a healthy checkout initiative in West Virginia.

There is no acceptable reason why more retailers can’t put baby carrots instead of Butterfingers in at least one checkout lane.

In other news today, here is a link to a House Agriculture Committee hearing on horticulture priorities for the farm bill.

Those testifying were:

Sarah M. Frey-Talley, President and CEO, Frey Farms, Keenes, Illinois

William L. Brim, President and Owner, Lewis &Taylor Farms, Inc., Tifton, Georgia

Barry Bushue, Vice President, American Farm Bureau Federation, President, Oregon Farm Bureau Federation, Boring, Oregon

From Bushue’s testimony, it appears Farm Bureau endorses a new farm bill program for select specialty crop commodities. From his prepared testimony:

  

The top-level recommendations included in Farm Bureau’s proposal are:

Support the lower Senate budget reduction number of $23 billion;

Structure the farm bill proposal to achieve this level of cost reduction and, if funding is further reduced, to proportionately reduce the safety net programs as necessary (rather than require a total rewrite);

Allow program crop producers to choose either a Stacked Income Protection Plan (STAX) or a target price program, on top of participation in crop insurance and marketing loans, as the three legs of a safety net;


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Fresh Produce    
SMITHS BEACH Victoria Australia  |  August, 09, 2013 at 09:29 PM

Well, I guess the proposal will help retailers raise the profile of and vegetables for their shoppers. The mere question are these recommendations and proposal would be implemented? If so, How? Are the sectors ready for the consequences?

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