Social media is a doubled-edged sword for produce marketers, and sometimes the cuts draw blood.
Sure, Twitter and Facebook are great for linking to new products, recipes, contests and other feel good business friendly musings. Yet there is a decidedly painful side to social media as well, particularly when there is negative news.
This morning I saw a flood of tweets about the recall announcement by Ready Pac. When I searched for the term E. coli, I found many posts like this "just the facts" one:
RT @BreakingNews: Ready Pac recalls 5,379 cases of bagged salad products because of possible E. coli @Reuters
But others had a touch more emotion in them:
Ready-to-eat E. coli hits supermarket shelves (disguised as bagged salad): http://t.co/WqwLev5E #food #disease #salad #fb