Tweet this: Food recalls tough on produce

11/18/2011 11:32:00 AM
Tom Karst

Social media is a doubled-edged sword for produce marketers, and sometimes the cuts draw blood.

Sure, Twitter and Facebook are great for linking to new products, recipes, contests and other feel good business friendly musings. Yet there is a decidedly painful side to social media as well, particularly when there is negative news.

 This morning I saw a  flood of tweets about the recall announcement by Ready Pac. When I searched for the term E. coli, I found many posts like this "just the facts" one:

RT @BreakingNews: Ready Pac recalls 5,379 cases of bagged salad products because of possible E. coli @Reuters

But others had a touch more emotion in them: 

Ready-to-eat E. coli hits supermarket shelves (disguised as bagged salad): #food #disease #salad #fb

Prev 1 2 3 4 Next All

Comments (2) Leave a comment 

e-Mail (required)


characters left

Houston, TX  |  November, 19, 2011 at 11:45 PM

Houston, TX  |  November, 19, 2011 at 11:45 PM

Its good to hear that no one was harmed by the salad, but really this is a small incident compared with the contamination in the meat industry. Check out this non commercial, science based website that shows fecal residue on our supermarket meats.

Feedback Form
Leads to Insight