Another key area of concern is the potential impact on export markets. Exports are extremely valuable for our industry. Approximately 29 percent of the U.S. fresh apple volume is sold overseas each year. In 2011, exports accounted for 36 percent of the value of $2.7 billion farm-gate production total for apples. More than $1 out of every $3 in apple revenue is derived from exports.
For the reasons stated above, USApple requests that the USDA Animal and Plant Inspection Service (APHIS) deny the petition for nonregulated status for genetically modified apples referenced in Petition 10-161-01p.
Nancy E. Foster
President and CEO
TK: Bottom line, the apple industry simply isn't ready for this GMO non-browning apple variety. From a marketing and PR perspective, the majority of grower-shippers and marketers feel they must oppose the Arctic, despite the fact that "application of biotechnology may yield valuable attributes in the future."
The marketing costs versus benefits equation is a nuanced approach to the question of Arctic apple approval by the USDA. Like the many emotional comments of consumers, the industry's more sober opinion may not still deliver enough science to speak to the outcome of the agency's deliberation.