U.S. struggles to crack Russian stone fruit market

09/26/2011 04:19:00 PM
Tom Karst

Russia a big importer of stone fruit, but the U.S. isn't getting much love.

Here is a USDA FAS report of note talking about Russian imports of stone fruit. Check this spreadsheet on U.S. exports of Russia.

From the summary:

Russia is the largest importer of cherries in the world and the second largest importer of peaches. Since 2005, cherry have increased more than twofold from 34,917 metric tons (MT) to a record 73,796 MT in 2010. Additionally, 228,200 MT of cherries are grown in Russia, including 162,500 MT of tart cherries in private orchards. In 2010, the import rate decreased to modest 3 percent compared with 19 percent growth in 2009 and showed negative growth during January – May 2011 period.

Imports are expected to be lower in 2011. Due to shipping advantages from the West American cherries have a limited niche in the Russian Far East. Russia is already the second largest importer of and demand for peaches and nectarines continues to climb. For the January-May 2011 period, imports went up by percent in volume and 157 percent in value, and seem to be on the way to breaking last year’s record. At this time, the States is virtually shut out of the market due to the length of delivery and heavy competition from European product.

U.S. share of the cherry market in Russia is negligible. In 2010, 97 MT of cherries were imported from the United to the Russian Far East, down twofold compared with 2009 due to the limited crop in the United States. Another limiting factor is the cost of delivery, which must be by air. However, with proper marketing, American cherries can find in upscale Moscow supermarkets, where the demand for expensive fruits is higher. American cherries have better, potential in the Russian Far East, where delivery in 21 days by ocean is feasible and higher prices on cherries.

Other recent FAS reports of interest:

Chilean tree nuts

Chilean retail growth

Tree nuts India

Tree Nuts Mexico



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight