But Walter asks if the "image" of local is honest - and if that matters...
What if the demand for Farmers Market or locally grown doubled - would the farmers even be able to fill it? With Whole Foods and other Big Box stores trying to present a "Local" image how much of the supply is really just something that looks like but not really what it represents.
TK: If there is a backlash coming against local food, it may first hit retailers who promote an image without sufficient backup. Check out this active discussion and chime in if you think retailers like Whole Foods are treading on thin ice by promoting local food a little too vigorously to support the truth of the matter.
The Fresh Produce Industry Discussion Group, now at 4,763 members, has several other discussions that will be of interest to some readers.
A members wants the broader industry to help settle what he called an "internal dispute."
Here is the whimsical poll question.
Corrugated Carton or Cardboard Box: Ok, you guys can help me settle an internal dispute over terminology. What do you call the produce boxes you purchase? "Corrugated" or "Cardboard"?
I don't care, just get me my box...
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