Yakety sax and cilantro at Taco Bell: Feeling better already - The Packer

Yakety sax and cilantro at Taco Bell: Feeling better already

10/04/2012 06:04:00 PM
Tom Karst

National Editor Tom KarstJust back from the Washington Public Policy Conference, and it was another well run and memorable event. This year, the WPPC was long on sobering news and views about the economy, hushed conversations about  the inexorable advance of the Florida-Mexico tomato conflict, worrisome tax increases, the much-delayed farm bill, the failed PMA-United Fresh merger, the fiscal cliff, the intractable immigration debate,  still-pending FDA produce safety regulations and the scary prospects of across the board federal budget cuts at the first of the year.

DC needs a little Yakety Sax to lighten the mood.

Right-leaning political observers speaking at the event were dismal about Romney's chances in the election, but from the buzz I am picking up today about the debate last night might give the GOP a bounce in their step again in the final weeks of the presidential campaign.

Given the angst going on in Washington, it was a pleasure to read this upbeat note from Brent Scattini of Gold Coast Packing, Inc. about a new video produced by Taco Bell.

From the release:


With the recent addition of the Cantina Bell menu at Taco Bell, Chef Lorena Garcia brought eight new ingredients including black beans, pico de gallo, corn roasted salsa and her personal favorite – cilantro.
 Recently Lorena Garcia – a lover of cilantro – wanted to personally see the fields where one of her top ingredients is grown. Now, Taco Bell is inspired to answer the same question for a broader audience by releasing a behind-the-scenes video highlighting her experience. The brand aims to take consumers on the journey with Lorena to showcase first-hand a glimpse of where their quality ingredients come from.
 This unique video takes viewers to the Cilantro farms in Santa Maria, California, for a look at how the cilantro is grown and how it impacts the Taco Bell menu. The video also features interviews with Victor Tognazzini and David Espinola, both General Managers for the supplier, Gold Coast Packing, who discuss the process of growing the cilantro and exhibiting quality control. Gold Coast Packing is just one of the suppliers Taco Bell uses to ensure they get the same quality ingredients to their various locations across the country.  Here is the link to the video.

 

TK: Yakety Sax and cilantro on the Cantina Bell ingredient list. Feeling better already.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight