Chat - Maureen Torrey Marshall

08/13/2009 05:19:12 AM
Tom Karst

12:52 p.m. Tom: Maureen, great insights from a farm manager's perspective. I know you are passionate about that issue and others. Changing gears a little, I see you are on a panel about the promotion board concept at PMA. From your perspective, how would a generic promotion board line up with the industry's interests? I'll make this the last question because I know I have kept you a while...

 1:21 p.m. Maureen: I strongly feel that a generic promotion board could greatly help grow the produce category in general. Right now we only have a few shippers large enough to promote to the consumer the benefits of their fruits and vegetables. How much better could it be if all growers - no matter what their size and whatever they are a U.S.  grower, a CSA farmer, farm market or import into the U.S. – support it together financially a generic promotion board. I still feel there is a place and need for the individual commodity boards to promote their specific commodity in addition to the generic (promotions). Fifteen years ago when we acquired a dairy and had to support the dairy promotion and the beef check off. I wasn’t happy about it, but I see what it has done for the dairy industry. It has been a great investment.

1:22 p.m. Tom:  I know you are busy -- thanks again!


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